It doesn't matter where you're based, having a custom built web site can be affordable with Barkers.
Small firms market their business successfully without it costing the Earth.
1. Improve your web site - constructing a web site can cost as little as a few hundred pounds but is a vital marketing tool. Customers now expect to see a web site as much as they do a brochure, so if you don't have one, get one from www.Barkers.org.uk However, a bad or out of date web site is as bad as none at all, as it leaves your customers confused and frustrated, so keep it up to date.
2. Go back to basics - think about what you actually want to achieve and define your objectives clearly. Make sure you target the right people in the right way to maximize results. It is imperative to focus on your customers and really assess their needs in order to ensure that your product or service satisfies their requirements.
3. Get listed - consider placing your business in a directory, such as the Yellow Pages, local business directories such as the Chamber of Commerce or local web directories. It may seem obvious, but with a one-off payment each year you can target anyone who is directly looking for your products or services. Be clever about what you say about yourself, however. Look at existing listings to see what is effective and eye-catching.
4. DIY PR - PR is a great way of getting free publicity. Just because you can't afford a full service PR agency doesn't mean you have to avoid it altogether. Write your own press releases in the manner of a news story and
5. Be creative - creative services do not have to cost a fortune. Agencies that specialize in working with small businesses can be found in directories such as Yellow Pages and are often more flexible, as well as being cheaper, than larger agencies. In order to reduce the outlay even further, try sharing costs and creative ideas with other local firms you don't compete with who are in a similar situation. In addition, don't forget that many
6. Keep in touch - newsletters and emails are a very effective way of reminding your customers of your presence, as well as giving you the chance to promote new products or impart news about the company. However, be aware of recent changes to 'spamming' laws and only contact those by email who have specifically given you permission.
7. Encourage word of mouth - offer your existing customers incentives to recommend you to others. Send out a referral form with each delivery or invoice, making it as easy as possible for your customers to do so. Including testimonials from existing customers on your web site and business literature will also improve the way new customers view you.
8. Show off - Trade exhibitions not only provide an ideal place to meet your customers and potential clients face to face, but you can also check out the competition. Looking at what works and what doesn't for others can help you avoid making expensive mistakes yourself.
9. Learn from your past - try to analyses which marketing tools were effective and which were unsuccessful and ask yourself why, in order to refine and improve next year's marketing strategy.
10. HAVE FUN and remember that your site will be up on running when you are open and closed put you www.Barkers.org.uk an all paper work and advertise so that your customers can see all you have to offer.
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